Keyword research only touches the basics

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These individuals have an excellent online presence that can help you grow brand loyalty and gain access to new markets. Tactics SEO goes hand-in-hand with digital marketing today, and every eCommerce business needs to stay consistent with its SEO game.  of SEO, and you’ll only get so far with basic strategies. To take your eCommerce SEO strategy to the next level, you firstly need to perform an SEO audit on your website to determine where you currently stand and which pages need to do better at attracting traffic and converting target customers. You should consider using SEO plugins and tools that can help you optimize your website for search engines


and allow you to rank higher in search results and grow your eCommerce business. You should also: Include long-tail keywords that can help you target your SEO efforts Use schema makeup, which allows you to provide Google with more Lebanon Phone Number Data information about a page Analyze current backlinks since building the right ones can reduce the amount you spend on PPC marketing Harness the Power of User-Generated Content UGC One of the latest digital marketing strategies that have changed the industry is user-generated content. UGC is increasingly becoming many brands’ go-to weapon of choice to connect with their target audiences and prompt them to take action.





Consumers value authenticity when deciding which brands they like and want to support. UGC can help in multiple ways, including creating social proof and encouraging your target audience to purchase from you when they see how other customers are using and benefiting from your product. Additionally, it helps boost brand awareness, and purchase intent and overall helps with customer acquisition. There are many ways you can implement a UGC campaign for your eCommerce marketing strategy. Aerie, for instance, encouraged it and posted unedited photos of its users. For every photo posted with AerieReal, it donates  to the National Eating Disorders Association NEDA. Try Out Lifecycle Email Marketing .